e3Business defines “Clean Marketing” as:

1. Direct, honest and transparent selling.
2. Delivery of goods and services that meets established expectations while affirming the relationship.
3. Collection activities that are fair, consistent and sustainable.

Below are some examples of marketing that is–and is not–Clean Marketing. 

  • Chiropractor Confession Letters (CLICK HERE). Your “confession” probably isn’t direct, honest or transparent if it is a form letter. 
  • “Doctors have duty to examine ads that will use their names,” Amednews.com, June 3, 2013 (CLICK HERE).